by CULSBlogger
15. February 2012 08:45
Americans have set a new record: The average age of vehicles on the road has reached an all-time high of 10.8 years. Why does this matter? The cars and trucks are starting to break along with the records. Now, pent-up demand is poised to drive sales higher in 2012.
Combine the aging U.S. vehicle fleet with improved credit availability and a new wave of subprime buyers returning to the market, and the result is a strong sales boost. While dealers try to maximize profit with price increases and incentive cutbacks, there is an opportunity to steal financing from the captive companies.
Credit unions can make the most of a sales increase with special offers and lower interest rates. How will your financial institution capitalize on these new opportunities?
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